Small business owners have a special challenge – succeed within the first five years or suffer the fate of more than half of all small businesses. According to the US Small Business Administration, more than half of all new startup small businesses fail within the first five years. But those that do succeed are the ones who make smart and sound decisions. And one of the soundest decisions a small business owner can make is the choice of web hosting.
There are literally thousands of web hosting companies in the US, Europe, and all over the world. But how do you sift through them all to find the best hosting plan for your small business? Here are a few important considerations.
The Best Unlimited Features
The best web hosts offer certain unlimited features such as bandwidth, file storage space, email accounts, hosted domains, and databases. Let’s face it, you are not likely to use 1,000 email accounts for your small business, but nor is a small business website likely to take up gigantic amounts of data storage. But having that option for growth and not be limited is essential to getting the best plan for your hosting budget.
Website Design Tools
Small business owners usually start a business doing something they love. And only a small percentage of them know much of anything about web design. Having a web host who offers a free professional-looking website builder can help you make a great-looking site without the high cost of hiring a graphic designer.
Accessible Control Panel
Since web design and programming are not on the usual list of small business owner qualities, having a control panel that helps you manage your account is essential. Find a web host that offers Parallel’s Plesk or the top-rated cPanel control panel. These are easy to use, configurable, and offer plenty of support if you have questions.
24 Hour Support
And speaking of support, if your small business site is down any time of the day you lose money. Be sure your web host offers true 24 hour support via telephone, online chat, email, and online ticket submission. Check to see if the support technicians are highly trained as well to help you solve problems fast.
If your small business plans to sell products or services online you need certain eCommerce support to help make it happen. Most top-rated web hosts will offer a choice of popular shopping cart software, as well as support for merchant accounts to help make online transactions easy.
And lastly, check if your potential web host offers extra promotional help for your small business like free marketing credits to use on social media and search engines. Many of the top-rated web hosts get to the top because of the extra professional services they offer like SEO, online marketing, professional web design, and other services that help make your online business a success.
Whether you are just starting a small business or are making one grow, the choice of your web hosting company could be the choice that determines your ultimate success. Take these factors into consideration and learn all you can about your potential web host, and find one that offers the best features for you at the right price.
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